The Shave Bar by Skintimate
Skintimate's new line of razors deserved an equally colorful and lively launch, which is why we created the first-ever Shave Bar.
Our event had it all - cocktails mixed by NYC mixologist Pamela Wiznitzer, live beats by celebrity DJ Brittany Sky, and even professional leg-shaving! The experience was completely immersive, with a bubbly receptionist, chatty "Shave Technicians," a lead stylist to guide guests through the extensive flavor bar and a charismatic owner who acted as the perfect host.
The Shave Bar was a huge hit and reservations filled up in under 24 hours.
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My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel for assets and physical space
Art directed photos
Designed microsite
Creative Partner: Alex Weinberg | Creative Oversight: Sam Wilco