SKINTIMATE
Shave Bar
To launch Skintimate’s vibrant new razor line, we created The Shave Bar — an immersive, appointment-only pop-up in NYC that brought the brand’s playful energy to life. Guests were welcomed by a bubbly receptionist, guided by “Shave Technicians,” and treated to cocktails by celebrity mixologist Pamela Wiznitzer and music from DJ Brittany Sky. The experience blended beauty, fun, and self-care in a way that felt fresh and shareable. Reservations filled up in less than 24 hours.
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My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel for assets and physical space
Art directed photos
Designed microsite
Creative Partner: Alex Weinberg | Creative Oversight: Sam Wilco