Self-care is easy to talk about — harder to actually make time for. With the launch of Skintimate’s new body care line, we saw an opportunity to build wellness into the most everyday ritual: the shower. The Mindful Shower was a series of in-shower meditations created with mindfulness expert Dr. Shauna Shapiro, each one aligned with a different product in the collection. The program helped reposition Skintimate as a champion of modern self-care — turning a daily routine into something a little more intentional.