Mindful Shower

The Mindful Shower

Skintimate is all about creating positive energy and empowering women to take care of themselves. With the launch of their new body care collection we wanted to turn everyday routines into moments of self-care and celebration.

Introducing the Skintimate Mindful Shower, a series of in-shower meditations designed by mindfulness expert Dr. Shauna Shapiro to help women escape the stress of their daily lives and connect with their inner selves. Each meditation is tailored to one of our three newly launched products, with a unique intention to help you feel rejuvenated, refreshed, and ready to take on the day.

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My role

• Led ideation and concepting for campaign creative

• Developed overall campaign look and feel

• Collaborated on meditation scripts

• Art directed photos 

• Collaborated with influencers to develop content and copy  

Creative Partner: Alex Weinberg | Creative Oversight: Sam Wilco