SKINTIMATE
The Mindful Shower
Self-care is easy to talk about — harder to actually make time for. With the launch of Skintimate’s new body care line, we saw an opportunity to build wellness into the most everyday ritual: the shower. The Mindful Shower was a series of in-shower meditations created with mindfulness expert Dr. Shauna Shapiro, each one aligned with a different product in the collection. The program helped reposition Skintimate as a champion of modern self-care — turning a daily routine into something a little more intentional.
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My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel
Collaborated on meditation scripts
Art directed photos
Collaborated with influencers to develop content and copy
Creative Partner: Alex Weinberg | Creative Oversight: Sam Wilco