BANANA BOAT
Pedal For Our Planet
To help Banana Boat show its commitment to the environment, we created Pedal For Our Planet — a family-friendly Strava challenge that turned every bike ride into real impact. For every mile logged, Banana Boat donated to the Captain Planet Foundation, helping fund sustainability education for kids. The response was immediate: over 90,000 people signed up in 24 hours, and the donation goal of $20,000 was hit in less than a day.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent and micro influencers
Collaborated with influencers to develop content and copy
Developed overall campaign look and feel
Art directed photos and video
Created social channel plan and assets
Creative Partner: Alex Rosseti | Creative Oversight: Sam Wilco