Pedal For Our Planet
Banana Boat has always been known for protecting the fun under the sun, but we believe it's just as important to protect the planet we love. That's why we launched Pedal For Our Planet – a family bike challenge on Strava that turned each mile pedaled into a donation for the Captain Planet Foundation, helping to create a healthier and more sustainable world for generations to come.
The response was amazing – in less than 24 hours, over 90K people signed up for the challenge and we quickly reached our donation goal of $20K.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent and micro influencers
Collaborated with influencers to develop content and copy
Developed overall campaign look and feel
Art directed photos and video
Created social channel plan and assets
Creative Partner: Alex Rosseti | Creative Oversight: Sam Wilco