SCHICK
Don’t Get Green-timidated
Going green doesn’t have to be intimidating — especially when it’s as simple as swapping your razor. To launch Schick Intuition Bamboo, an eco-friendly alternative to disposable razors, we teamed up with Beth Behrs to show that small swaps can make a big impact. The campaign brought a fresh, playful vibe to sustainability — proving that caring for the planet can be effortless and even a little fun.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Collaborated on hero video script
Art directed video shoot
Created social channel plan and assets
Creative Partner: Emily Curran | Creative Oversight: Sam Wilco | Production Partner: Tessa Films