Don’t Get Green-timidated
In an effort to promote sustainability and reduce plastic waste, Schick Intuition Bamboo was launched as an eco-friendly alternative to disposable razors. To spread the message, we teamed up with Beth Behrs to encourage individuals to take small yet impactful steps towards a greener future, one shave at a time.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Collaborated on hero video script
Art directed video shoot
Created social channel plan and assets
Creative Partner: Emily Curran | Creative Oversight: Sam Wilco | Production Partner: Tessa Films