Get Your Vibe On

SKINTIMATE

Get Your Vibe On

With going out off the table during the pandemic, people started to miss the ritual of getting ready more than the night itself. To celebrate that nostalgic moment, Skintimate launched Get Your Vibe On — a campaign that turned pregame culture into a form of self-care. Each Skintimate shave product inspired its own themed “pregame kit,” complete with curated playlists and cocktail recipes, brought to life by Bravo star Amanda Batula. Because shaving shouldn't be a chore — it should set the vibe.

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My role

• Led ideation and concepting for campaign creative 

• Identified and recommended lead talent and micro influencers

• Collaborated with influencers to develop content and copy

• Created playlists and cocktails

• Developed overall campaign look and feel 

• Designed Video graphics 

• Art directed video shoot 

• Created social channel plan and assets

Creative Partner: Emily Curran | Creative Oversight: Sam Wilco