Most people forget that even a quick dog walk can come with UV exposure — so Hawaiian Tropic created a reminder that couldn’t be missed (or sniffed past). Paws for SPF was a sun-safe twist on an everyday essential: poop bags infused with the brand’s iconic tropical scent. Based on the insight that scent drives behavior, the bags became an unexpected but effective way to nudge daily sunscreen use. They sold out in 8 hours and had both dog and beauty lovers talking.
