Paws for SPF
Did you know that a 15-minute walk with your dog can expose your skin to harmful sun rays? Paws for SPF was a unique way to remind dog owners to protect their skin by infusing Hawaiian Tropic's iconic tropical scent into doggy poop bags. Why? Because scent has been proven to drive behavior and can serve as a powerful reminder for daily tasks.
All rolls we’re sold out within 8 hours of launch!
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My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel
Designed dog bags, packaging and microsite
Art directed stills shoot
Created social channel plan and assets
Collaborated on copy
Supported identification of macro and micro influencers and worked closely with them to develop content and copy for their channels
Creative Partner: Alex Rossetti | Creative Oversight: Sam Wilco | Photographer: Matt Monath