DOORDASH
G.O.A.T of Giving
To bring some meaning to the season of giving, DoorDash teamed up with the greatest of all time — Serena Williams — for a holiday campaign that wrapped generosity in style. DashPass members could get their hands on exclusive Serena-inspired wrapping paper, with $10 from every delivery going to the Yetunde Price Resource Center, a cause close to Serena’s heart. It turned gift wrap into a powerful way to give back — proof that even the details can make a difference.
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My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel
Oversaw wrapping paper illustration
Art Directed stills and video shoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Wrapping Paper Illustration: Bijou Karman