G.O.A.T of Giving
DoorDash teamed up with none other than Serena Williams to spread the holiday cheer with a charitable twist. DashPass members were given the opportunity to become champions of giving with the exclusive Serena X DashPass wrapping paper, inspired by the tennis legend herself.
For every wrapping paper delivered, DoorDash donated $10 to The Yetunde Price Resource Center, a non-profit organization that is near and dear to Serena's heart.
🎁
My role
Led ideation and concepting for campaign creative
Developed overall campaign look and feel
Oversaw wrapping paper illustration
Art Directed stills and video shoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Wrapping Paper Illustration: Bijou Karman