DOORDASH
Bottom of the Pinth
DoorDash teamed up with American Pie star Jason Biggs — who knows a thing or two about rounding the bases 😉 — to create Bottom of the Pinth, a limited-edition ice cream bundle inspired by the nostalgia of America’s favorite pastime. The two flavors brought the ballpark vibe to life: Third Base, a peach sorbet with a fiery chili kick, and Home Run, an All-American apple strudel ice cream that closed out the game with a sweet fireworks finish. The launch was backed by drool-worthy social content that drove awareness and engagement, while showcasing the exclusive treats only DashPass members could score.
My role
Led ideation and concepting for campaign creative
Developed overall campaign look & feel and ice cream flavors
Oversaw ice cream label illustration
Art Directed photoshoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Label Illustration: Nubia Navarro | Photographer: Matt Monath