Bottom of the Pinth
DoorDash partnered with American Pie star Jason Biggs (who knows a thing or two about making his way around the bases 😉) to craft Bottom of the Pinth – a limited-edition ice cream bundle featuring two flavors inspired by the nostalgia of America’s favorite pastime. Round Third Base and heat things up with a peach sorbet mixed with fiery chili flakes. Then enjoy a fireworks finish with Home Run — an All-American apple strudel ice cream.
The drool-worthy social media assets drove awareness and conversion, while beautifully showcasing the exclusive drops that customers can only get their mitts on with DashPass.
My role
Led ideation and concepting for campaign creative
Developed overall campaign look & feel and ice cream flavors
Oversaw ice cream label illustration
Art Directed photoshoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Label Illustration: Nubia Navarro | Photographer: Matt Monath