HYDRO SILK
Brow Talk
During COVID, half our faces were often covered by masks, making eyebrows the most expressive feature we had. To help women make the most of them, Hydro Silk teamed up with actress Madison Bailey and body language expert Blanca Cobb to launch Brow Talk — a video series teaching nonverbal communication using only your brows. The content sparked a global wave of engagement from beauty influencers and fans alike, leading to the Hydro Silk Touch-Up selling out on Amazon within a week.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Collaborated on hero video script
Designed video graphics
Art directed video shoot
Created social channel plan and assets
Creative Partner: Alex Rossetti | Creative Oversight: Sam Wilco | Production Partner: Cowboy Bear Ninja