Hydro Silk Brow Talk
In a world where masks have become a ubiquitous accessory, eyebrows have taken center stage as the most expressive part of our faces. With this in mind, Hydro Silk teamed up with Outer Banks sensation Madison Bailey and renowned body language expert Blanca Cobb to help viewers master the art of confident nonverbal communication using only their brows.
Our video went viral, sparking a global movement of brow enthusiasts who were eager to perfect this new form of self-expression. As a result, the Hydro Silk Touch-Up product sold out on Amazon within a week of our video release.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Collaborated on hero video script
Designed video graphics
Art directed video shoot
Created social channel plan and assets
Creative Partner: Alex Rossetti | Creative Oversight: Sam Wilco | Production Partner: Cowboy Bear Ninja