To give DashPass members something unexpected — and make the program feel more exclusive — DoorDash partnered with Chlöe Bailey to launch Make ‘Em Sweat, a limited-edition hot sauce that was both sweet and fiery— just like Chlöe. The collab tapped into food culture, fandom, and the rise of small-batch drops, creating a must-have addition to any hot sauce lineup. It sold out in just 45 minutes and sparked conversation across social and earned media, turning a member perk into a sellout moment.
