Make ‘Em Sweat
Looking to spice up their offerings, DoorDash teamed up with Chlöe Bailey to create an exclusive drop for their DashPass members. The result? Make ‘Em Sweat — a sweet, yet fiery hot sauce
This limited-edition sauce took the world by storm and sold out within 45 minutes of its release. The first-of-its-kind creation was a massive success, demonstrating DoorDash's ability to collaborate with celebrities and create exclusive products that resonate with customers.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Oversaw hot sauce bottle illustration
Art Directed stills and video shoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Label Illustration: Adam Hanson | Photographer: Matt Monath | Production Partner: helo.tv