DOORDASH
Make ‘Em Sweat
To give DashPass members something unexpected — and make the program feel more exclusive — DoorDash partnered with Chlöe Bailey to launch Make ‘Em Sweat, a limited-edition hot sauce that was both sweet and fiery— just like Chlöe. The collab tapped into food culture, fandom, and the rise of small-batch drops, creating a must-have addition to any hot sauce lineup. It sold out in just 45 minutes and sparked conversation across social and earned media, turning a member perk into a sellout moment.
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My role
Led ideation and concepting for campaign creative
Identified and recommended lead talent
Developed overall campaign look and feel
Oversaw hot sauce bottle illustration
Art Directed stills and video shoot
Created social channel plan and assets
Collaborated on copy
Creative Partner: Amanda Ozarowski | Creative Oversight: Sarah Bruns | Label Illustration: Adam Hanson | Photographer: Matt Monath | Production Partner: helo.tv