eBay Crash Sale
Amazon Prime Day is one of the most anticipated shopping events of the year, and it's no secret that it generates millions in sales for the e-commerce giant. But what about the other players in the game, like eBay? How could they disrupt this "made-up" holiday and drive site traffic and sales of their own?
Enter the Crash Sale, an irreverent sales event inspired by Amazon's site crashing during last year's Prime Day. This clever strategy focused on offering unbeatable deals on products people actually wanted. And who better to be the spokesperson for the event than Alexa herself?
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My role
Collaborated on ideation and concepting for campaign creative
Collaborated on hero video script
Art directed video shoot
Creative Partner: Alex Weinberg | Creative Oversight: Jeremy Bernstein & Bengt Asplund | Production Partner: More Media