How many LEGO® sets does it take to transform every room of a three-story brownstone? A lot…and we used them to reimagine the holidays, brick by brick. Partnering with Nate Berkus and Jeremiah Brent, we created the LEGO Holiday House, an immersive, design-forward showcase that repositioned LEGO sets as the gift of play.
Fueled by thumb-stopping content, top-tier media integrations, and a high-performing gift guide, the campaign elevated LEGO sets from toys to holiday décor and must-have gifts.
