To inspire the next generation of builders, we created a back-to-school experience designed for girls to explore their passions through play. For one weekend in New York, we transformed an iconic space into four immersive clubs, music, sports, art, and science, led by role models girls admire, including Grammy-winning artist H.E.R.; Olympic gold medalist Suni Lee; creator JENerationDIY; and astrophysicist Dr. Jackie Flaherty.
By pairing creativity with mentorship, the experience helped girls step into the school year feeling confident, inspired, and ready to build their world.