Most people forget that even a quick dog walk comes with UV exposure, so Hawaiian Tropic created a reminder that couldn’t be missed (or sniffed past).
Paws for SPF reimagined an everyday essential: poop bags infused with the brand’s signature tropical scent. Built on the insight that scent drives behavior, the bags became an unexpected but effective nudge toward daily sunscreen use. They sold out in 8 hours, sparking conversation among both dog lovers and beauty fans alike.
