GRUBHUB
Special Delivery
Some meals matter more than others, like the first one after giving birth.
With 75% of moms planning their postpartum meal during pregnancy, Grubhub saw an opportunity to deliver to those who just delivered. During peak birth month, Grubhub sponsored first meals for thousands of new moms nationwide. The campaign fed cravings and conversation, earning 100+ media placements, 675M impressions, and “Campaign of the Week” from Contagious for its insight-driven approach.
PRWeek Awards 2025
Winner: Best Promotional Campaign
Finalist: Campaign of the Year
Honorable Mention:Best Consumer Launch
SABRE Awards Global 2025
Winner: Top 40 Campaigns Globally (#21)
SABRE Awards North America 2025
Winner: Best in Marketing to Women
Innovation SABRE Awards
Winner: Best Insight
#4: Best in Show
Shorty Awards
Gold: Data & Insights
Bronze: Context / Promotion
PR Platinum Awards
Winner: Grand Prix
Winner: Campaign of the Year
Winner: Integrated Communications / Marketing / PR
PRSA Anvil Awards
Winner: Award for Excellence
Overall: Runner-Up
Effie Awards
Shortlisted: Timely Opportunity (Products)
4A’s Jay Chiat Awards
Winner: Best in Public Relations Strategy
AMEC Awards
Winner: Most Effective Planning, Research & Evaluation (North America)
