To give DashPass members something unexpected and exclusive, DoorDash partnered with Chlöe Bailey to launch Make ‘Em Sweat, a limited-edition hot sauce that was both sweet and fiery, just like Chlöe. The collab tapped into food culture, fandom, and the rise of small-batch drops, creating a must-have addition to any hot sauce lineup and the perfect finishing touch to any DoorDash order. It sold out in just 45 minutes and sparked conversation across social and earned media, turning a member perk into a sellout moment.
